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Photos by Kim Runia Beach balls are released onto the crowd as the clock strikes noon at the yearly LuLu’s Noon Years Eve celebration.

LuLu’s celebrates annual family event

A group of kids gather for a photo with their New Year’s Eve attire during LuLu’s North Myrtle Beach Noon Years Eve celebration on Wednesday, December 31, 2025.

By James Pease II

LuLu’s North Myrtle Beach held their annual Noon Years Eve celebration on Wednesday, December 31, from 10 a.m. until 7 p.m.

“The event has been held every year since we opened this location in 2018,” said Travis, Merchandise Manager for LuLu’s North Myrtle Beach.

The event is held simultaneously at each of it’s locations in Alabama and Florida alongside North Myrtle Beach.

Every year a beach ball drop  is held at noon on New Year’s Eve, December 31, raining free beach balls down upon a crowd of children and parents.

The family event had lots of activities including face painting, arts and crafts, kid-safe fireworks, stilt walkers, and much more.

Live music was provided by the Level10 Band from Florence, S.C.

After the event, a fireworks show was held by Barefoot Landing at 7 p.m. to ring in the New Year early.

To find out about upcoming events being held at LuLu’s North Myrtle Beach, visit www.LuLusFunFoodMusic.com.

About Polly Lowman