By Ruben Lowman The transformation of the former JC Penney site at the Myrtle Beach Mall in Briarcliffe Acres is entering its final stages as signs for Downtown Flavortown are officially going up. After more than a year of anticipation following the initial announcement in late 2024, officials with FACE Amusement Group have confirmed that the massive 50,000 square foot entertainment complex is slated for an opening in June 2026. While a specific day has not yet been circled on the calendar, developers are aiming for a summer launch to coincide with the peak tourism season on the Grand Strand. …
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